Leveraging Usability The traditional usability engineering that emphasises on effectiveness and efficiency is no longer adequate to support the out-of-the-box experience design. Social interaction and community practices have become more significant in product and service design due to rapid adoption of converging personal and mobile technologies.
Business has become more dependent on innovation than ever due to fiercer competition in the global and local markets. The demand for shorter design and development life cycle has positioned agility as one of the most important factors in product and service design and evaluation. Effectivity and efficiency are no longer the only success measures that determine the winning products. The symbiotic relationship between human and technology has gone beyond standards and utilitarian purposes.
Agile Usability Engineering Some usability companies claim the use of persuasive and motivational design techniques as a "step-up" from usability engineering.
While those companies are catching up to prove and sell their "usability" commodities, TRANSLATE-EASY has already taken the practice of usability engineering to the next level by strategically integrating and synthesizing some proven agile socio-technological techniques into the usability engineering process.
In particular, the contextual application of usability engineering principles in Asia differs significantly from the rest of the world. We seamlessly integrate User Research to provide rich and well-grounded insights for your design and development efforts. Collaborative Usability Engineering™ is an example of our approach, among some other best practices, that can empower stakeholders and create strong brand loyalty through a usability engineering process.
Usability TestingUsability testing is one of the most practical and useful ways to reveal some usability problems during a design and development process. During the process, usability testing results can prevent the accummulation of usability problems, provide a guidance for subsequent design & development efforts and increase the value of user experience.
We always recommend an early usability testing in a design and development process. Nevertheless, it is not unusual to conduct usability testing in any stage of design and development life cycle. In any case, we are always ready to provide our End-to-End Usability Engineering™ solution that resonates with the goals of stakeholders. Highlighted Services
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