It's giving...

Definition

A phrase used to describe the overall vibe, essence, or impression that something (an outfit, a look, a situation, a person's demeanor) evokes. The blank is filled in with the specific quality being observed. It's a way of saying "This reminds me of..." or "This has the characteristics of..." in a trendy, often understated or observational way.

Examples

• Her outfit? It's giving main character energy.
• The way he styled that thrifted jacket? It's giving 90s supermodel.
• This gloomy weather is giving cozy night in with a book.
• The confidence she walked in with? It's giving CEO.
• The new cafe downtown? It's giving very much overpriced avocado toast.

Origin & Context

Popularized heavily on TikTok and other social media by Gen Z and Gen Alpha, particularly within fashion, beauty, and LGBTQ+ communities. It's derived from ballroom culture.

For Parents & Educators

The meaning is entirely dependent on the words that follow "It's giving...".